A Psycholinguist About Town

thoughts on advertisements, events, goods, and services from the perspective of a PhD cognitive scientist

Hands-on Art

The other day lemon and I headed to the jade exhibition at the San Antonio Museum of Art.  The city is celebrating our sister links with Taiwan, supposedly, which is fine by me, since I actually studied abroad at National Chengchi University in Taipei.  

There at Taiwan’s National Palace Museum I saw a genuine buttload of jade carvings.  Among my favorites were the famous jade cabbage and stone slab of pork, which are pictured here.

 jade cabbage, stone pork 

Pretty great.  Anyhow, San Antonio had some of Taiwan’s jade treasures on display, though sadly (and unexpectedly) not these famous and beloved pieces.  

What they did have, toward the end of the exhibition, was a jade cylinder that we were allowed to touch.  The placard noted that Chinese jade carvers understood the contribution of our sense of touch to aesthetic experience.  I believe they referred to this concept as “panmou,” although there were no Chinese characters or lexical tones given, and I haven’t been able to hunt down the word.  I found the cool surface of the jade soothing and satisfying in my palm.  

It’s a sensation I experienced at the bead market in Koforidua, Ghana, with some of the larger stone beads.  The artisans at the market probably thought I was some crazy American, since I just stood there and enjoyed the heft of these beads in my hand.  They weren’t small.  They’d give your punch some weight and all.  But I don’t think you have to be handling Chinese artifacts or African beads to appreciate the small elation of handling certain objects.  A pearl necklace works.  So does groping your way through a yarn store.

Some artists focus on tactile creations, and some are even working with interdisciplinary teams, as shown in this video by Tereza Stehlíková and colleagues, which is part boring but also part enviable.  I want to be one of the people in the circle, wearing a blindfold and peeling a lychee…  

http://www.terezast.com/tactile.mov

“Family” Issues

Recently, Southwest Airlines kicked Leisha Hailey, whom you might recognize from The L-Word, off a plane for kissing her girlfriend and then arguing with staff when they reprimanded her for the PDA.  I’m not going to discuss the incident directly, although I’d be surprised if this has ever happened to any hetero honeymooners.  Instead, what stuck out to me was the use of language in this case, specifically the word “family.”

In a Huffington Post article, Emma Ruby-Sachs noted that Southwest’s response to the backlash is unsatisfying for many reasons, one being their “family” airline fallback.  The implication, of course, is that same-sex romance undermines family values.  This accusation, as Ruby-Sachs notes, is pretty darn old and tired.  (It’s also odd, given that Southwest’s website boasts that they are the official airline of the Gay & Lesbian Alliance Against Defamation (GLAAD), the Gay-Straight Alliance Network (GSA), and the National Gay & Lesbian Chamber of Commerce (NGLCC).  The photo below is also straight from their site.  Straight.  Haha.)

Despite the agony of some family vacations, the idea of family is overall a positive one, which seems to have caused a linguistic land-grab.  While in the context of discrimination, “family” may be a word that encodes discrimination or opposition to LGBT folks, “family” is also a word of inclusion in the LGBT community.  (See urbandictionary.com if you think a phrase like “she’s family” can only refer to your sister.)  The word originally used to label our nearest and dearest has come to be used as two very different types of euphemism: one that covertly suggests that gays, lesbians, and other non-hetero folks are incompatible with normal boring life, and the other that actually identifies someone as a member of a non-hetero group.  

Either way, “family” can be a shortcut for community membership, although the particular meaning may be in the eye of the beholder.  For example, the Family Equality Council is an LGBT advocacy group, but the American Family Association is so totally not.  Along with the word comes the positive associations, including that sense of belonging that holds so much appeal.  

So what kind of “family” airline is Southwest?  Gay Travel!

Nuva Ring: My goofy idea

You all know the very special birth control ring?  I like to refer to it fondly as the SillyBandz of the vagina.  It’s a clear, flexible ring that rests inside your lady-cave and prevents pregnancy via mysterious chemical transfer.  Seriously, if a tiny bit of plastic can prevent the miracle of conception, it makes you wonder what effect our routine contact with other items has on the human body.

Anyhow, I have a new silly ad campaign idea for them.  A woman and her boyfriend are at a carnival, trying to win a prize by tossing little red rings onto coke bottle necks.  But it’s just not happening for them.  Those carnival rings are a similar size to the Nuva Ring.  So a voiceover could say something like “Odds of getting pregnant?  Worse than these odds.”

Thank you, thank you, I’ll be here all night.  

The Language of Chicken

Tonight I “dined” at one of those strange beasts: a KFC/Taco Bell hybrid.  Rumors abound about why Kentucky Fried Chicken is now KFC….They wanted to take focus away from the word “fried,” what they’re serving isn’t really chicken, the State of Kentucky wanted to collect on the use of its name….But whatever the story, the Kentaco Fried Bell is a bit of a mystery to me.  Blame Canada.  (And once they add Pizza Hut to the mix, I truly can’t cope.)

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Recline Yourslef, Resign Yourself: Stars and Garters Burlesque

Today’s post is about an event.  I created the role of bout production manager for Roc City Roller Derby, which involved a lot of trial, error, and excitement.  So I have an interest in local events, both as an audience member who appreciates the entertainment value and as someone who understands what can be involved behind the scenes.  Good, bad, or ugly, I’m game.  (And for more commentary on what can go wrong with local productions, listen to one of the best This American Life episodes of all time @ http://www.thisamericanlife.org/radio-archives/episode/61/fiasco)

This weekend, lemon got wind of a burlesque show here in San Antonio, and after our experience with the zoo billboard (see previous post), it seemed like a grand idea to support local counterculture and entertainment.  (For those with related interests, she found out about the show when she went looking for a Dr. Sketchy’s Anti-Art School meetup.)  

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Motivation and Motives: ‘Friend’ us in person

I just saw a billboard, here in San Antonio, somewhere between I-35 and 281 downtown.  There was a picture of some exotic creature, and the caption read “‘Friend’ us in person.”  It was an ad for the San Antonio zoo, and I took the message as an attempt to connect with a “connected” generation, but also as a bit of a chide.  I’m not out going to the zoo, I’m at home on Facebook, or I’m checking Facebook on my phone while waiting in line for something I don’t need and can’t afford. 

The billboard not only makes me want to go to the zoo and see some crazyass animals, but it also threw down a different challenge: to document my insights on language, advertising, and activities around town.

My background is in psycholinguistics.  I have a PhD in Brain and Cognitive Sciences from the University of Rochester, and I’ve recently finished my degree and moved back home to San Antonio in search of warmer weather and new opportunities.  I’ve now survived four days of being uninsured, for those of you who are counting.  I also have experience in the nonprofit world: I helped build and manage a 501c3 community organization, Roc City Roller Derby, a women’s flat-track roller derby league in the Rochester area.  Those are the lenses through which I view billboards, attend events, dine out, and watch programming. 

“Friend” us in person?  That’s totally a taunt.  My companion, lemonlightning (www.lemonlightning.com), pointed out that they really should have said “‘Like’ us in person,” given the way Facebook fan pages work, and also given that “liking” is even more passive and non-committal than “friending.”  But as someone with nonprofit management experience, I see “friend” as an entree to higher levels of support, beyond the casual voyeuristic zoo experience.  Come visit the zoo, become a volunteer, donate, sponsor, and keep in touch.

If you think I’m reading too much into a single billboard, I’ll have to ask you to be sympathetic.  I just spent most of my 20s getting a degree in reading too much into language, and I have extra time on my hands right now.  Without experiments to run and data to present, every commercial becomes a case study.  Besides, advertising is a huge industry—you can bet that I’m not the only one thinking about this stuff. 

A few days after the billboard sighting, lemon mumbled something about going to the zoo soon, when the weather cools off.  The zoo isn’t exactly advertising the sunburn you’ll get, the $20 you’ll spend on beverages in souvenir cups, or the dust that will coat your sweaty limbs after a day of watching zebras poop and polar bears cower in a shady hut.  Instead, they’re showing a closeup of something wild, and giving us a friendly chide to get out of the house and experience the big world up close.  And since it’s still too hot for me to bother with that, I’ll take a baby step and begin to write about these things…